The BBC have happily joined with the Maldives Marketing and PR Corporation to launch a global advertising campaign in the â€˜ Visit Maldives Year 2016 â€™ to promote the beautiful Maldives as a travel destination. Travel enthusiasts can see â€˜the sunny side of lifeâ€™ in the 30 second commercial and 4x15 second teasers that features what the Maldives is famous for- the sun, sand and surf, and of course, the good food and great adventure as well. The campaign which is currently running until 31st October 2015 will be viewed by a global audiences in Europe and the Asia Pacific. The campaign will also be accessible on bbc.com. Thereâ€™s no doubt that it will attract discerning holidaymakers who are in search of a unique and totally memorable vacation spot. After all, the Maldives is known for its gorgeous resorts and out-of-this-world holidays, and the numbers donâ€™t lie- in the first 7 months of this year over 700,000 vacationers visited the Maldives. What more proof does anyone need? With more international luxury hotel chains making its mark in these magical islands, we can guarantee that it only keeps getting better. With every resort offering unimaginable luxuries you will be spoilt for choice where ever you stay. Need we continue on how amazing it will be in the coming year? So if youâ€™re planning on visiting the Maldives in 2016, better start planning in advance because we hear that itâ€™s gonna be the hottest destination in the worldâ€¦. Count our word when we say it will be the number one choice amongst Celebrities and the elite. Who wouldnâ€™t want to holiday where hollywoodâ€™s elite holidays right?